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When it comes to outfitting your team with branded apparel and uniforms, one of the first decisions you'll face is how to apply your company logo. Two methods dominate the industry: embroidery and screen printing. Both are popular, both are effective, and each has its own strengths depending on your goals. Understanding where each method shines will help you make the smartest investment for your brand and your company.

Founded in 1999, Image Connection was built on a simple promise: deliver branded apparel that looks great, performs reliably, and reflects the professionalism of the organizations that wear it.

I read an article today about the “death of customer service.” The author’s main complaint was how nearly everything is moving toward self-service—and the frustration customers feel when things don’t go as planned. I couldn’t agree more.

You’ve probably noticed over the years that very few of the products we sell are made in the USA. We can debate whether this shift happened by design or by necessity, but in the past 40-50 years government policies and incentives, and corporate profit motives have driven apparel manufacturing away from the US.

Uniform polo shirts have become increasingly popular in the corporate world, thanks to their versatility, comfort, and professional appeal. Originally created for athletes, polo shirts combine the structured look of a button-up with the comfort of a t-shirt, making them an excellent choice in various work environments. Being designed with a collar and a range of fabric options allow these shirts to fit seamlessly into both casual and more formal settings. For employers, utilizing uniform polo shirts offers an affordable yet polished option for outfitting staff, ensuring team members appear cohesive and easily identifiable. By incorporating company logos or colors, businesses can leverage uniform polo shirts to subtly reinforce brand identity while maintaining a consistent look.

Logo embroidery is a popular choice for many businesses. If you're considering this route for the first time, we have compiled a guide for you. Be prepared for certain challenges and know what to expect with embroidering logos.